Shape What AI Believes About Your Brand

Identify the narratives shaping AI perception, how to improve them, and prove your impact over time.

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Earned Media Social Media Owned Media Claude ChatGPT Gemini Perplexity Grok Copilot
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Herald · Sonnet 4.5
Brand: Apple
Search the web for coverage and citation shifts across frontier LLMs this week. Summarize risks and propose actions our comms team should take.
Searched for “Apple LLM perception this week…” C G g P
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Trusted by the world's leading communications teams.
See how leading CCOs turn AI perception into strategy.

Customer stories
Handraise shows us not only how AI perceives our brand, but which narratives and sources are shaping that perception and what our communications team can do to improve it.
Carmen Lopez, Director of Corporate Communications
Walgreens

Narrative intelligence, not prompt monitoring.
Prompt monitoring samples answers. Handraise reveals what shapes AI perception, answers, and citations, and helps your team change them.

Media Perception

How your brand is positioned across the coverage people and AI systems rely on.

Vision Pro ecosystem
142
iPhone 17 launch
98
AI feature delays
61
App Store antitrust ruling
44
Executive changes
22

Grounded AI Perception

How leading AI models interpret your brand when they retrieve current information.

Cited on this brand
Claude Opus 4.5
76%
GPT-5.1
79%
Gemini 3 Pro
68%
Perplexity
85%
Grok 4
39%

Baseline Model Perception

What models say without current retrieval, used only as a diagnostic comparison.

Sonnet 4.5 · No retrieval
A leading global consumer technology company known for the iPhone, Mac, and a 2024 DOJ antitrust lawsuit over App Store business practices…
30 runs 2 risk phrases

Recommended Actions

Recommendations that strengthen favorable narratives, improve future citations, and prove impact.

Apple · 7d
+58
−1000+100

Prove Your Impact on Brand Perception

Show how the narratives your team shapes influence media and AI perception over time.

+34
Point improvement in AI brand perception
93%
Of priority narratives now reflected in AI answers
100%
Of priority narratives moved toward the desired AI perception

One Platform to Control Brand Perception

Understand and shape how your brand is perceived across media and AI.

See Perception

Understand how media and AI position your organization.

Model Perception ↗ +3.2 · 30d
ChatGPT
+64+2
Claude
+61+4
Gemini
+550
Perplexity
+52+6
Copilot
+58+3
Persistent claims
Trusted authority in category
Strong EMEA growth trajectory
Well-received leadership transition
Top sources shaping answers
Reuters WSJ Bloomberg +14

Understand what is driving it

Identify the narratives, claims, sources, and signals with the greatest influence.

Positioning ↗ +4
62% Pos 28% Neu 10% Neg
Reuters
Bloomberg
TechCrunch

Find risk and opportunity

See what is accelerating, hardening, fading, or emerging.

Narrative clusters Momentum
Product innovation
↑ 34%Opp
Regulatory pressure
↑ 12%Risk
Leadership transition
→ 0%Watch
EMEA expansion
↑ 22%Opp

Know what to do next

Get recommendations for what to amplify, clarify, counter, or create.

Risks 4 active
Regulatory scrutiny in EU markets
Active 3 outlets · high authority ↑ trajectory
Analyst downgrade risk building
Emerging Sell-side chatter · 48h ↑ trajectory
Product recall speculation
Emerging Social · 14 mentions
Opportunities 3 positive
Category leadership narrative gaining
Positive Reuters, WSJ · Tier 1 ↑ trajectory
CEO thought leadership resonating
Positive Podcast + LinkedIn amplification ↑ trajectory
Sustainability report well-cited
Positive 4 AI models citing directly

Prove the impact

Show how communications changes perception over time.

Amplify
Push CEO thought leadership into tier-1 podcasts
Owner: Comms lead · This week
Clarify
Correct AI models citing outdated pricing structure
Owner: PR + Web · 48h
Counter
Response plan for EU regulatory narrative
Owner: Policy team · Priority
Create
Publish sustainability data feed to seed citations
Owner: Content team · Next sprint

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Herald turns brand, media, narrative, and AI perception data into sourced executive intelligence, recommendations, and action plans.

Herald briefing
Conversational · on demand
Live
Daily news briefing
Delivered 7:00 AM CT
Daily
Board report
Quarterly · export-ready
Q4
Impact Score
+58 ↑ +12 vs prior period

Learn how AI perception is formed and how to improve it.

Practical guidance for understanding the narratives, claims, and sources shaping what AI systems say about your brand.

AI Brand Perception Guide

A practical guide to understanding how AI models form beliefs about your brand.

Get the guide →
AI Brand Perception Guide
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See a 4-minute overview of how Handraise measures and improves brand perception.

Handraise stories.

See how these companies use AI perception to prove communications impact.

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How Adobe scales brand perception intelligence across global teams

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The security, governance, and support required to deploy brand perception intelligence across a global organization.

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