AI Brand Perception
See what leading models believe and cite about you.
→ChatGPT
Product-led, category-defining.
StrengtheningClaude
Measured, competitive context.
StablePerplexity
Outdated pricing critique.
DriftingThe intelligence layer for communications
See how your brand is perceived by people and AI.
Handraise turns media coverage, narratives, stakeholder signals, and AI perception into clear intelligence your team can act on.
Handraise
Company Northwind Health
Last 14 days
3 competitors
How is our AI narrative changing across media coverage and LLM perception?
Your AI strategy narrative has strengthened materially over the past 14 days. Four of five tracked models now describe it in product-led terms rather than as a defensive response — a shift that follows three tier-one articles published between June 30 and July 8.
Current perception
+38
▲ 12 pts vs. prior period
Favorable and consolidating across earned media and model retrieval.
Narrative momentum
Accelerating. Pickup rate is outpacing the category average.
Recommended action
Amplify the Q2 announcement with a follow-up executive briefing this week, before competitor coverage cycles absorb the same framing. Owner: Communications.
Evidence · 7 sources
01Reuters · Jul 8 · product-led framing, front-page placement
02The Information · Jul 3 · analyst quotes reinforce category leadership
03Axios · Jun 30 · neutral summary, high retrievability
One platform.Every dimension of brand perception.
AI strategy — narrative perception
Synthesized across 30 runs per model · last 14 days
All modelsGroundedNo-retrieval
ChatGPT
Describes the strategy as product-led and category-defining, citing the Q2 launch directly.
StrengtheningClaude
Accurate and measured. Notes the launch but frames it within a broader competitive set.
StableGemini
Recently shifted toward product-led framing after picking up tier-one coverage.
StrengtheningPerplexity
Still surfaces an outdated pricing critique from a low-authority trade blog.
DriftingDurable beliefs forming about this narrative
"Product-led AI strategy, not a defensive move"
Strengthening
"Enterprise-grade security posture"
Stable
"Pricing is opaque for mid-market buyers"
Vulnerable
Brand-centric sentiment
How each article positions the brand — not the article's overall tone
All coverageHigh impact
Reuters Tier 1 Jul 8 Prominent
Health systems turn to narrative intelligence as AI reshapes reputation
Positions Northwind as the reference implementation for the category. Named in the lede and quoted twice.
+0.82
Positive
TechCrunch Tier 1 Jul 5 Passing
Funding roundup: eleven health-tech raises to watch this quarter
Listed among eleven companies with no differentiating framing. Low narrative contribution.
+0.04
Neutral
Health IT Weekly Tier 3 Jul 2 Rising
Buyers question enterprise pricing in narrative analytics tools
Frames Northwind pricing as opaque relative to competitors. Cited by two AI models despite low authority.
−0.41
Negative
Narrative landscape
Four clusters tracked · momentum measured over 90 days
All statesTier 1+2
Accelerating
AI strategy leadership
42 articles · 8 sources · sentiment +0.61
Hardening
Leadership transition
28 articles · 6 sources · sentiment +0.12
Forming
Enterprise expansion
11 articles · 4 sources · sentiment +0.33
Fading
Q1 pricing concern
7 articles · 3 sources · sentiment −0.38
What to know
The AI strategy cluster absorbed two adjacent narratives this month and is now the dominant frame for the brand across both earned media and model retrieval. The pricing cluster is fading in media but persists in AI answers.
Current risk posture
Moderate
One active risk with confirmed evidence · two emerging signals · no crisis indicators
Pricing opacity narrativeActiveConfirmed evidence
A trade-press critique of enterprise pricing is being cited by two AI models despite low source authority, creating a durable belief disproportionate to its media footprint.
Momentum: SteadyExposure: Mid-market buyers, analystsSources: 3
Competitor comparison framingEmergingDeveloping
Two analyst notes have begun grouping Northwind with a lower-tier competitor set. Not yet reflected in tier-one coverage.
Momentum: RisingExposure: InvestorsSources: 2
Regulatory interest in AI disclosurePotentialSpeculative
Category-level signal only. No brand-specific mentions. Monitoring for direct attribution.
Momentum: FlatExposure: RegulatorsSources: 1
Recommended actions
Generated from current narrative and risk state · reviewed weekly
Next 7 days
Amplify
Publish a follow-up executive briefing extending the Q2 product-led narrative.
Why Three tier-one placements created an open window.
Owner Communications
Expected +6–9 pts perception
Owner Communications
Expected +6–9 pts perception
Next 7 days
Clarify
Publish plain-language enterprise pricing guidance and seed it to high-authority sources.
Why Low-authority critique is shaping AI answers.
Owner Product marketing
Expected Reduce belief strength
Owner Product marketing
Expected Reduce belief strength
Next 30 days
Counter
Brief the two analysts grouping Northwind with a lower-tier competitor set.
Why Framing has not reached tier one yet.
Owner Communications
Expected Prevent hardening
Owner Communications
Expected Prevent hardening
Next quarter
Create
Establish a leadership narrative ahead of the Q3 transition announcement.
Why No narrative currently exists to anchor coverage.
Owner Executive
Expected Own the frame
Owner Executive
Expected Own the frame
Morning Briefing
Tuesday, July 21, 2026 · Coverage window: last 24 hours · 34 items reviewed, 4 surfaced
Newsworthy happenings
Reuters and The Information both adopted product-led framing for your AI strategy overnight
Why it matters: This is the single largest driver of current AI perception. Two tier-one outlets converging on the same frame within 72 hours substantially raises the probability it becomes a durable model belief.
Sources: Reuters (Jul 8) · The Information (Jul 8)
Industry and competitive news
Competitor announced an adjacent product line; early coverage is neutral
Why it matters: No direct comparison framing yet, but two analyst notes have begun grouping the two companies. Watch for this reaching tier one.
Sources: Health IT Weekly · Analyst note (Bernstein)
What to watch today
Trade-press response to Thursday's pricing clarification
Why it matters: The pricing narrative is fading in media but persists in AI answers. Whether the clarification gets picked up determines if that gap closes.
See the full picture of brand perception.Measure what people are reading and what AI systems are learning.
AI perception
How leading models interpret each narrative — and where they disagree.
Narrative: AI strategy leadership
ChatGPT
Product-led and category-defining. Cites Q2 launch directly.
StrengtheningClaude
Measured. Frames within a broader competitive set.
StableGemini
Recently shifted toward product-led framing.
StrengtheningPerplexity
Surfaces an outdated pricing critique.
DriftingShared belief across all four: the strategy is product-led. Divergence: pricing transparency.
Citation intelligence
Which sources are most likely to shape future AI answers.
ReutersAuthority 96
88%
The InformationAuthority 91
74%
AxiosAuthority 84
52%
Health IT WeeklyAuthority 38
34%
Observed citation rate
Projected influence
Measured across repeated model runs, not a single sampled result.
Media perception
Whether coverage positions your brand — not just whether it mentions you.
Reuters Tier 1
Health systems turn to narrative intelligence
Named in the lede as the reference implementation.
+0.82
Health IT Weekly Tier 3
Buyers question enterprise pricing
Frames pricing as opaque relative to peers.
−0.41
Human and AI comparison
Where the two diverge — and what closes the gap.
Understand the narratives shaping your reputation.Know what is forming, accelerating, hardening, or fading.
Narrative landscape · last 90 days
Band width shows share of voice · color shows state
All statesTier 1+2AI-retrievable
AprMayJunJul
AI strategy leadership42 articles · +0.61
Accelerating · 38% SOV
Leadership transition28 articles · +0.12
Hardening · 24% SOV
Enterprise expansion11 articles · +0.33
Forming · 9% SOV
Q1 pricing concern7 articles · −0.38
Fading · 6% SOV
Dynamic share of voice
Filter by tier, prominence, sentiment, and AI retrievability.
Share of voice vs. competitors
NorthwindCompetitor ACompetitor B
Northwind 42% · A 31% · B 27%
Narrative summary
Synthesis an executive can act on, not a metric dump.
What to know
The AI strategy cluster absorbed two adjacent narratives this month and is now the dominant frame for the brand across both earned media and model retrieval.
What changed
Three tier-one placements between June 30 and July 8 shifted four of five models toward product-led framing.
What to watch
Whether the pricing clarification is picked up. It is the only belief where human and AI perception diverge.
See risk early.Know exactly what to do next.
Risk intelligence
Evidence strength, momentum, and stakeholder exposure — not a count of alerts.
Current risk posture
Moderate
Pricing opacity narrativeActive
Cited by two AI models despite low source authority — creating a belief disproportionate to its media footprint.
Momentum SteadyExposure Mid-market, analysts3 sources
Competitor comparison framingEmerging
Two analyst notes group Northwind with a lower-tier set. Not yet in tier-one coverage.
Momentum RisingExposure Investors2 sources
Regulatory interest in AI disclosurePotential
Category-level signal only. No brand-specific attribution.
Momentum FlatExposure Regulators1 source
Deep Brief
Analyze one issue across every layer — coverage, narratives, stakeholders, AI perception, and source influence — then get the recommendation.
From analysis to action
Every recommendation carries its evidence, urgency, owner, and expected outcome.
Next 7 days
Amplify
Publish a follow-up executive briefing extending the Q2 product-led narrative.
Evidence 3 tier-one placements in 9 days
Owner Communications
Expected +6–9 pts perception
Owner Communications
Expected +6–9 pts perception
Next 7 days
Clarify
Publish plain-language enterprise pricing guidance to high-authority sources.
Evidence Tier 3 critique cited by 2 models
Owner Product marketing
Expected Close human/AI gap
Owner Product marketing
Expected Close human/AI gap
Next 30 days
Counter
Brief the two analysts grouping Northwind with a lower-tier competitor set.
Evidence 2 analyst notes, no tier-one yet
Owner Communications
Expected Prevent hardening
Owner Communications
Expected Prevent hardening
Next quarter
Create
Establish a leadership narrative ahead of the Q3 transition announcement.
Evidence No narrative anchors this topic
Owner Executive
Expected Own the frame
Owner Executive
Expected Own the frame
Ask anything about your business.Get a briefing, not a dashboard.
Herald
Company Northwind Health
Narratives 4 tracked
Last 7 days
What changed this week in how our AI strategy is being perceived, and what should we do next?
Perception improved meaningfully. Two tier-one outlets adopted product-led framing within 72 hours, moving Gemini and ChatGPT toward the same belief. The one remaining gap is pricing, where a low-authority article continues to shape AI answers.
Current perception
+38
▲ 12 pts this week
What changed
Reuters and The Information both published product-led framing on July 8.
Supporting narratives
AI strategy leadership (accelerating) · Enterprise expansion (forming)
Recommended actions
Amplify the Q2 narrative this week. Clarify pricing to high-authority sources.
Evidence · 7 sources
01Reuters · Jul 8 · +0.82 brand-centric sentiment
02The Information · Jul 8 · analyst quotes reinforce leadership
03Health IT Weekly · Jul 2 · −0.41, cited by 2 models
Every morning, delivered
The same intelligence, written as an executive document and sent before the day starts.
Morning Briefing
Tuesday, July 21, 2026 · 34 items reviewed, 4 surfaced · delivered 7:00am CT via email and Slack
Newsworthy happenings
Reuters and The Information both adopted product-led framing overnight
Why it matters: Two tier-one outlets converging within 72 hours substantially raises the probability this becomes a durable model belief.
What to watch today
Trade-press response to Thursday's pricing clarification
Why it matters: The pricing narrative is fading in media but persists in AI answers. Pickup determines whether that gap closes.
Repeated stories are excluded unless they materially develop · role-specific variants for CCO, CEO, legal, risk, and marketing
Measure the narratives that move perception.Turn the analysis into reporting leadership can use.
Narrative performance
Movement over time, weighted by impact — not mention volume.
Narrative impact · rolling 90 days
AI strategy
Leadership
Pricing
90 daysTier 1+2Brand-centricAI-retrievablevs. competitors
Narrative alerts
Triggered by movement that matters.
Risk accelerationPricing narrative gained a second model citation2h
AI perception changeGemini shifted to product-led framing6h
Competitor momentumCompetitor A gained 4 pts share of voice1d
Emerging narrativeEnterprise expansion cluster formed2d
Boolean-free feed building
Describe what you track. No brittle query syntax.
CompanyNorthwind Health
CompetitorsMeridianVantage CareOrbit Health
TopicsAI strategyEnterprise pricingLeadership+ add
ExclusionsJob listingsStock tickers
QualityJournalist-writtenTier 1–3
Executive reporting
Board-ready output that stays connected to the underlying evidence.
Q2 Brand Perception Review
Northwind Health · prepared for the board · 38 linked sources
01Executive summaryp.2
02Narrative performancep.4
03Human perceptionp.7
04AI perceptionp.9
05Risks and opportunitiesp.12
06Recommended actionsp.15
PDFPresentationShareable linkEmail briefing
Questions & answers
Traditional monitoring counts mentions. Handraise measures brand-centric sentiment — whether coverage positions your brand favorably — and narrative-level AI perception, so you can see how coverage shapes what AI systems believe and cite about you.
Through repeated analysis across leading models, identifying durable beliefs, citation patterns, and drift over time. The result is a stable read on perception rather than a snapshot of one response.
No. Sampling a handful of prompts produces unstable results. Handraise analyzes patterns across repeated model runs per narrative, which is what makes citation influence and belief formation measurable.
Earned media coverage, grounded citation behavior across major AI models, and stakeholder-relevant narrative signals — combined into a single evidence base your team can trace.
Yes. Role-specific briefings, SSO, and enterprise security review are built in, with SOC 2 Type I completed and penetration testing in place.
Explore the Handraise platform.Built for every stage of reputation intelligence.
Media Brand Perception
Know whether coverage positions you, not just mentions you.
→Reuters T1
Health systems turn to narrative intelligence
Named in the lede.
+0.82
TechCrunch T1
Funding roundup: eleven raises
Listed without framing.
+0.04
Narrative Intelligence
Know what's forming, accelerating, hardening, or fading.
→
Accelerating
AI strategy leadership
42 articles · 38% SOV
Hardening
Leadership transition
28 articles · 24% SOV
Fading
Q1 pricing concern
7 articles · 6% SOV
Risk Analysis
Identify reputation risk before it escalates.
→Current posture
Moderate
Pricing opacity
Cited by 2 models · 3 sources
Competitor framing
2 analyst notes · rising
Action Plans
Know what to amplify, clarify, counter, or create.
→Amplify
Extend the Q2 narrative this week.
Clarify
Publish pricing guidance.
Counter
Brief the two analysts.
Create
Anchor the Q3 leadership story.
Daily Briefings
Start every day knowing what matters.
→Morning Briefing
Jul 21 · 4 items surfaced
Newsworthy
Two tier-one outlets adopted product-led framing
Why it matters: raises probability of a durable model belief.
Watch today
Response to pricing clarification
Herald
Ask anything, get an evidence-backed briefing.
→What changed this week in how our AI strategy is perceived?
Perception improved. Two tier-one outlets adopted product-led framing within 72 hours.
Current perception
+38
Briefing
Deep Brief
Monitoring and Measurement
Measure the narratives that move perception.
→Narrative impact · 90 days
90dTier 1+2AI-retrievable
Reporting
Board-ready reporting, connected to the evidence.
→Q2 Brand Perception Review
38 linked sources
01Executive summary
02Narrative performance
03Human perception
04AI perception
05Recommended actions